Advertising overload!

OK so I'm not one to moan but i just cant help myself here. I'm doing a new assignment for New Media and I'm doing my daily 'dive for pearls', (that's finding inspiration, seeing whats hot and credible) to help me shape my campaign, and i take a look on Design Week from my twitter feed and whoa!!! so many flashing images it makes it impossible to read the content, OK not impossible but deffo not reader friendly, i mean wheres the off switch?
What i find interesting is how can a credible magazine that's all about...Design allow them selves to get caught up in this simple and "avoid at all costs" mess of over crowding with advertising. i mean yes we can all understand i few ads here and there, but surely at the very least the brands and companies you ALLOW to use your space should ENHANCE your site and brand and not to mention, reinforce the level and standards your company is all about and some how the rolling ad for Dulux paint, oh no sorry Ive just flicked back to re-read it 'Dulux design service' isn't really doing it for me. yes we can see the point for dulux: " huge benefit linking our new service to a credible Design Mag" but whats the benefit for you???(other than cash)and if Ive missed the benefit, that's because i gave the site approx 10 seconds of my time before i gave up.

So my point is, keep it simple. your advertisers should enhance your profile folks! let them work to be on your space and if you can, let your competitors be jealous you've got them advertising with you because of the value it adds to your customers and brand value!

Its all about how you use it and cramming it with multimedia images that give your page the look of someone overdosing on speed is not the way to go.
As a lover of good advertising, give it some room to show what its got. And a tip to you deciding where to place your ad and how to make it. If its going to be on a page full of 'flashers' (as i affectionately call them) try making a rich, beautiful,unique and here's the crazy part = STILL image. Isn't the point to stand out from the crowd?